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AAVRANI, a pioneer in Indian-inspired magnificence and fashionable Ayurveda, raised $7 million Collection A funding. The holistic magnificence model plans to additional its mission, bringing Ayurveda to the forefront of the World Magnificence Business by way of each training and product enlargement.
“After I began AAVRANI in 2018, the common US client hadn’t but caught on to the idea of the Indian Magnificence method, and lots of traders didn’t see the worth. Now, my mission round sharing Ayurvedic Magnificence with the world is evident. I’m honored and humbled to be part of this shift in perspective, as AAVRANI continues to propel Indian Magnificence to the worldwide stage,” says Rooshy Roy, AAVRANI Co-Founder and CEO.
This spherical of fundraising is the third and largest for AAVRANI, following a $2 million seed spherical in 2021. After a model refresh in 2020, AAVRANI has skilled annual gross sales progress of 400-percent, with product demand usually exceeding projections and promoting out.
“AAVRANI is a pure match for us as a result of we concentrate on backing distinctive South Asian founders and South Asian-focused manufacturers. We consider within the AAVRANI mission and stay up for being a part of this subsequent part.” says Joey Mullick of Skara Ventures.
Difficult quick-fix magnificence options, AAVRANI bridges the hole between magnificence and wellness by uniting historical Indian wellness rituals with fashionable science. The chemical-free merchandise embody the duality of Roy’s private lived experiences as a first-generation American: uniting scientifically-proven, ready-to-use formulation with generations of Indian magnificence secrets and techniques.
Every product is deliberately crafted, beginning with historical Ayurvedic substances and generational information. AAVRANI’s crew of R&D chemists then elevate every components by harnessing fashionable science and medical trials. The rigorous hands-on course of delivers Ayurveda in a approach that permits India’s time-honored traditions to be appropriate with extra fashionable life in an genuine approach.
“We’re centered on model progress and enlargement, however my essential objective is to shift the patron mindset from fast fixes to day by day rituals. That’s the true distinction between Ayurvedic knowledge and the Magnificence Business that we’ve come to know. Finally, Magnificence is embedded within the decisions we make and rituals we apply on daily basis—it’s the sum of these rituals over a lifetime. AAVRANI encourages us to apply these rituals, so we’ll by no means promise a miracle in a jar. We wish to have a good time and empower our neighborhood to really feel stunning as they’re supposed to be, with out unrealistic pressures or expectations,” provides Roy.
AAVRANI has developed as each a number one clear skincare model and a mission-based Ayurvedic magnificence model. Persevering with this progress, the model plans to extend each distribution and manufacturing whereas constructing their inner crew. Breaking into new classes might be anticipated over the subsequent yr, with an increasing product pipeline.
About AAVRANI: AAVRANI is the Ayurvedic magnificence model fixing widespread pores and skin considerations with chemical-free formulation which are scientifically confirmed to work. Developed by Rooshy Roy as a approach to share historical Indian magnificence secrets and techniques with the world, AAVRANI is centered round centuries’ outdated magnificence traditions (Ayurveda), generational information, and fashionable science.
The merchandise, rooted in self-care, type a skincare ritual. Providing a holistic method, every product has an non-compulsory 5-minute apply for optimum pores and skin well being, which evokes its internal glow. Secure for all pores and skin varieties, together with these with sensitivities and girls who’re pregnant or nursing, all merchandise are made with out mineral oil, parabens, sulfates, irritants, artificial fragrances, or animal cruelty.
Roxanne Ierino Ricketts
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